Holistic Total Health -
Betty Ramos
THE BRAND
Betty Ramos is a holistic health coach who helps client improve their health through sustainable nutrition and lifestyle changes. Her approach goes beyond meal plans and quick fixes, focusing instead on practical habits that support long-term wellbeing and create lasting transformation.
Through a compassionate and personalized approach, Betty empowers people to reconnect with their bodies and discover the healing power of food mindfulness, and self-care.
THE BRief - full day shoot
Like many entrepreneurs, Betty had reached a point where she was relying on the same handful of images across her website and social media. She needed a larger, more versatile library of photographs that would reflect both her expertise as a health coach and the lifestyle that she encourages her clients to embrace.
The images would be used throughout her website, social media platforms, email marketing, and educational content. Our goal was to create a cohesive collection of photographs that would allow her audience to better understand who she is, how she works and what it feels like to work with her.
Branding photography in alexandria va - case study
the planning
Because Betty's brand is rooted in nourishment, balance, and everyday wellness, we built the shoot around authentic activities that reflected both her expertise and personality.
We developed several concepts that showcased different aspects of her work, including meal planning, food preparation, coaching-related content, and lifestyle imagery. Each concept was carefully designed to support specific marketing needs while remaining visually consistent across all platforms.
In addition to the lifestyle and food-focused imagery, I designed and styled an office environment that reflected Betty's calm, approachable brand. This space allowed us to create professional portraits, working images, and headshots that would feel consistent with the rest of the shoot while providing greater flexibility for future marketing needs.
Throughout the planning process, particular attention was paid to how the photographs would be used. We created a variety of image orientations and compositions, including photographs with negative space for website banners and marketing materials, vertical images for social media, and close-up detail shots for content creation.
the shoot
Food plays a central role in Betty's coaching philosophy, so we incorporated it throughout the shoot. We photographed her preparing fresh ingredients, assembling meals, creating infused waters, and engaging in the everyday routines that support a balanced lifestyle.
Because Betty is also an avid gardener, we incorporated imagery inspired by the connection between growing, preparing, and enjoying nourishing food. These photographs helped reinforce the authentic, approachable nature of her brand while visually connecting her expertise to the lifestyle she teaches.
To support social media and content marketing, we created a wide variety of detail shots, ingredient photographs, and action images. From hands preparing vegetables to dressing being poured over a salad, these visual storytelling moments provide engaging content that can be used across multiple platforms.
We also created a collection of professional headshots and portraits designed for a variety of uses. These ranged from polished website imagery to more approachable lifestyle portraits, giving Betty the flexibility to present herself consistently across every client touchpoint.
the result
The final gallery provided Betty with a comprehensive image library that reflects both her professional expertise and the lifestyle she encourages her clients to embrace.
By combining professional headshots, lifestyle portraits, food-focused content, and branded visual storytelling, she now has a versatile collection of images that can be used across her website, social media, newsletters, educational materials, and future marketing initiatives.
“The final photos are absolutely stunning. They are elegant, refined, and beautifully captured!”
— Betty Ramos
THE full review
"I had the absolute pleasure working with Lisa from Lisa Scontras Photography for professional branding photographs for my health coaching website and marketing, and I could not be more pleased and proud with the results.
Lisa demonstrated the highest level of professionalism, patience and thoughtfulness throughout the entire process. Her meticulous attention to detail and commitment to excellence were evident in every aspect of the experience. She went above and beyond to ensure I felt comfortable and confident in front of the camera. The entire experience was not only stress-free, but genuinely enjoyable and fun.
The final photos are absolutely stunning. They are elegant, refined and beautifully captured. I am so proud to share them. I am deeply grateful to Lisa for this experience."
THE credits
- Betty Ramos
Founder, Holistic Total Health
Holistic Total Health Website
Set Design + Props: Lisa Scontras
Hand Painted Backdrop: Lindale Studios
Location 1: Residential Home, Historic Old Town, Alexandria, VA
Location 2: Studio Oronoco, Old Town Alexandria, VA