The Rose Colored Couch - Dr. Najwa Mohamed
THE BRAND
Dr. Najwa Mohamed is a licensed clinical psychologist who works with women to discover the beliefs that underpin their self-doubt, anxiety, and overwhelm. Her approach combines traditional therapy with practical mindset work.
In addition to her one-on-one work with clients through her practice, The Rose Colored Couch, she wants to ensure that all women have resources to do this inner work. That’s why she’s launching a self-paced online course.
THE BRief - full day shoot
Because Najwa knows that her potential clients need to trust her, she decided to invest in personal brand photography that would reflect who she is and how she practices.
Given that the pictures would be used on the new website for The Rose Colored Couch as well for a new online course, I planned ample photos with negative space for text layering. At the same time, I also made sure to give her close-ups and vertical shots to use on social media.
brand photography sessions in northern va - case study
“Every part of the experience was truly exceptional. Working with Lisa felt like a gift, and I’m honestly sad it’s over!”
— Dr. Najwa mohamed
THE full review
"From her thoughtful preparation and attention to detail before the shoot, to her warmth, calm energy, and professionalism on the day of, to the absolute perfection of her final work—every step surpassed my (very high) expectations. And I say that as a proud perfectionist!
Lisa made sure we captured every shot I could possibly need—not just for my current website and branding, but also for future projects I haven’t even launched yet. She approached the entire shoot with a wide lens, considering everything from outfit pairings to props, to custom backdrops and styling mats for social media. Her creative vision and practical expertise helped bring my brand to life in ways I couldn’t have done on my own.
She also connected me with other trusted professionals, making the whole process feel seamless and collaborative. I can’t recommend her highly enough—both as a talented photographer and as a truly kind, grounding presence. Working with Lisa felt like a gift, and I’m honestly sad it’s over!"
THE credits
- Dr. Najwa Mohamed
Founder, The Rose Colored Couch
The Rose Colored Couch Website
Set Design + Props: Lisa Scontras
Outfit Styling: Katherine Bignon
Backdrop + Styling Mats : Lindale Studios
Florals: The Enchanted Florist, Old Town Alexandria, VA
Location: Studio Oronoco, Old Town Alexandria, VA