Refresh
let's make sure your marketing never looks out of date
brand
Refresh
Brand Refresh photography for existing clients
Think of Brand Refresh as having a professional brand photographer on your marketing team.
Reserved exclusively for existing brand photography clients in the Washington, DC, and Northern Virginia area.
Brand Refresh is an ongoing photography service that keeps your marketing current as your business evolves.
You've already invested in professional brand photography, but over time, every business changes. New team members join, products and services are launched, websites are updated, and the demand for fresh marketing content never ends.
Rather than replacing your original brand photography, Brand Refresh builds upon it, allowing your image library to grow alongside your business.
fresh content, without starting from scratch
01
Strategy
Every Brand Refresh session begins with a conversation about what's new in your business, what's coming next, and where fresh photography will have the greatest impact.
02
Create
Together, we'll create the exact photography content your business needs right now, so every image we capture has a defined role in your marketing.
03
Market
Your new photographs will be ready to go straight to work, whether you're updating your website, welcoming new team members with professional headshots, launching a new service, or preparing your next marketing campaign. You'll have exactly the photographs you planned for, ready to use!
The final photos are absolutely stunning—
lisa demonstrated the highest level of professionalism
Her meticulous attention to detail and commitment to excellence were evident in every aspect of the experience. She went above and beyond to ensure I felt comfortable and confident in front of the camera.
— Betty Ramos, Holistic Total health
01
MONTHLY REFRESH
perfect for businesses that market consistently and need a regular stream of fresh photography
Monthly Brand Refresh session
Includes one "pause" of up to 30 days during your 12-month term
Great for growing businesses with regular campaigns, product launches and expanding teams
Planning consultation before each session
10 fully edited final images
$1,100 per session
02
QUARTERLY REFRESH
for businesses that want to keep their content current throughout the year
$1,400 per session
One Brand Refresh session every three months
Planning consultation before each session
10 fully edited final images
Ideal for businesses with a consistent but less frequent marketing schedule
03
Twice-Yearly Refresh
for businesses that need occasional updates between full brand shoots
$1,700 per session
One Brand Refresh session every six months
10 fully edited final images
Planning consultation before each session
Extending the life of your original brand photography
Frequently asked questions
Q:do i need to know exactly what images I need before each brand refresh session?
Q:can i change how often my brand refresh sessions take place?
Q:does every brand refresh have to take place at the same location?
Q:Can I use my Brand refresh session entirely for team headshots?
Q:what types of photography can we create during a brand refresh?
Q:how long does a brand refresh session take?
Not at all. Before every session, we'll have a planning conversation to discuss what's changed in your business, what you're promoting next, and where your current image library may have gaps. Together, we'll create a plan so every Brand Refresh session produces exactly what you need at that time.
Absolutely. Businesses evolve, and your photography plan can evolve too. Within your 12-month commitment to your chosen plan, you're welcome to change the frequency to a plan that better fits your current marketing content needs. Monthly plans also include the flexibility to pause once for up to 30 days; just give two weeks' notice, and your term will simply extend by the length of the pause.
No. If your business has multiple locations, different services, or you'd simply like a fresh look, we can photograph your Brand Refresh wherever makes the most sense for that particular session.
Yes! While Brand Refresh is designed to keep your marketing imagery current, you're welcome to dedicate your entire session to professional headshots if that's what your business needs. Your chosen plan simply becomes your image allowance.
Every Brand Refresh session is tailored to your current priorities. Depending on what your business needs, we might create professional headshots, lifestyle brand imagery, behind-the-scenes photographs, product photography, workspace details, team photography, images for a new service, campaign, or website update.
Most Brand Refresh sessions include around 60 minutes of shooting time. Since we're building on the foundation of your original brand photography session, we're able to work efficiently without starting from scratch.
“Lisa anticipates needs before they arise, asks thoughtful, strategic questions and balances big-picture vision with meticulous attention to detail.”
— colony brown
She elevates every project she touches and I would work with her again in a heartbeat. She's a gem!